What Will You Do With All That Money?
If your church had unlimited resources, what magnificent ministries would you provide? What grand service would your church render? How many lives would be transformed?
These are NOT rhetorical questions. They are practical, foundational considerations that profoundly impact how much money people give to your church.
Contrary to what might seem to be the case, you don’t have a budget problem or a giving problem. You have a story problem. People will give more than you ever imagined, but only if they truly believe their gift matters. As a church leader, one of your most important responsibilities is to tell the story of how and why your members’ gifts matter.
In the YouGov Giving Report 2013, a cause that is important to me was identified as the single biggest motivator for charitable giving. In fact, a cause that matters to me motivated people to give more than every other reason combined. How does a cause (a ministry) become important to your members?
It becomes important to your members when you tell a compelling story. What suffering is alleviated? How are lives enriched? What opportunities are provided? How are wrongs righted? People will give generously when they know their gift matters - when they understand how their gift changes the world.
But there’s another factor that influences giving. Every one of your members has a profound need, a need for a union with something greater than themselves. This need is one of the reasons they belong to your church. When you ask your members to give, you’re also inviting them to be a part of something grand - to be a part of something far greater than themselves. By doing so, you provide a remarkable, perhaps life-changing, opportunity.
Your stories can provide the inspiration and the impetus for increased giving. They can create a powerful desire to give, to be involved, to make a difference. Your stories can dramatically increase giving, which means you’ll need to answer the question: What will you do with all that money?